In recent years, a remarkable trend in the universe of beverages has been gaining momentum: low-alcohol options. Without a doubt, people are noticing these tasty concoctions.
Many factors are boosting this phenomenon, causing consumers to drink beverages that have low alcohol by volume.
Health and wellness
One of the primary drivers of the low-ABV movement is an increasing emphasis on fitness. Approximately 61% of consumers now realize that maintaining a reasonable diet and an active lifestyle plays a meaningful role in their long-term health. These individuals are seeking ways to reduce their alcohol consumption and still enjoy the social and sensory aspects of drinking.
Taste and flavor innovations
Beverage makers have been working to craft unique, low-alcohol products that deliver complex and sophisticated flavor profiles. From sparkling wines to craft beers and botanical cocktails, these options provide a delightful change of pace from traditional beverages.
Social and cultural shifts
Many drinkers are reevaluating their habits due to an increasing enlightenment on the dangers of excessive alcohol consumption. Students, especially, are becoming conscious of what can happen when they drive under the influence. Subsequently, there is less pressure among youth to engage in binge drinking than ever. These days, parties and sporting events on college campuses often feature low-alcohol choices.
Economically speaking, low-ABV beverages often present attractive price points, allowing imbibers to enjoy happy hour without breaking the bank. This money-saving appeal is particularly compelling to young people who are likely short on cash.
As people’s desire to stay healthy and awareness of the punishments for a DUI increase, the demand for low-alcohol beverages will surely grow. One can assume that such libations will continue to flourish, increasing the fortunes of manufacturers carving a presence in this expanding niche.